BRX Pro Tip: We Fix Broken B2B Podcasts
Stone Payton : [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’ve been watching the numbers and it seems like our fastest-growing revenue stream at the Business RadioX network is fixing broken B2B podcasts.
Lee Kantor: [00:00:17] Yeah. I think a lot of people have gotten into this podcasting craze and thought it was simple to start a podcast, and they were seeing other people be very successful, so they thought it was, hey, I can do this too, so they start a podcast. And we’ve seen the numbers, we’ve spoken at conferences, we’ve been involved in this industry for a long time, and we know for a fact that most people do less than four episodes and then quit. The vast majority of podcasters cannot sustain a podcast, especially the ones in business they are. They think this is some magic instant success tool and it just doesn’t work this way.
Lee Kantor: [00:00:55] So we have spent a lot of time in this space, and the way we do it is definitely not how most podcasters attempt to do podcasting. And, you know, we’ve told people straight up that if your podcast is not generating enough sales and is taking up too much of your time, we can help you. What we specialize in is helping our clients use a business podcast to position themselves as leaders in their industry, differentiate themselves from their competition, build more relationships with the people that matter most to them, and ultimately sell more to help them grow their business.
Lee Kantor: [00:01:33] And this though – but this strategy is not for everybody. Some people want to be the smartest person in the room, and they want to do it to show how smart they are and they want to be, we call them, guru shows where, hey, look how smart I am. And everything they’re doing on their show is to make them appear smart. And they hope that by doing this over time, they’ll create enough content out there that people will go to them as an expert. That just doesn’t work for most people, and that is definitely not the strategy we usually deploy for our clients.
Lee Kantor: [00:02:04] We are not for everybody. We work best with business leaders who care about their industry and truly want to serve the people who serve them. We’re not willing to say anything to create outrage or controversy just to generate clicks. That’s not how we do it. You know, generating large numbers of impressions or listeners or clicks is not our goal. That is not the metric that matters.
Lee Kantor: [00:02:29] We will not manipulate the technology to inflate numbers in any area. That is just not how we do things, but we are great. If you want to support and celebrate the work of the people important to you, we can help you do that. We can help you improve your positioning. We can help you improve your pricing. We can help you improve your business if you’re willing to open up your mind and do podcasting differently and kind of buy into the Business RadioX way of doing B2B podcasts.
