BRX Pro Tip: BRX Pilot – What if it Doesn’t Work?
Stone Payton: And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you know we have the pilot program for candidates who are applying to become a studio partner, but simple, straightforward question here, what if the pilot doesn’t work?
Lee Kantor: I think this is something I like to do during a sales conversation, is, play out the scenario of, okay, say you go with us, say we’re planning on doing this thing, and then what happens if it doesn’t work? What is going to be kind of that worst case scenario? I like to address that early on and let them kind of work through it, and together we work through it, so we understand, okay, if we do this and it doesn’t achieve the objective we are striving for, what is going to happen? What am I left with?
Lee Kantor: So, like speaking about the BRX pilot program, that pilot program is one where we recommend that you go to your network and you send out two messages on LinkedIn to 20 people a day for five days. So, you’re going to send 100 messages to people in your network in order to test to see if this BRX pilot program is going to work for you.
Lee Kantor: So, these 100 people that you’re going to send the messages to, you’re choosing them, so they’re going to be people that are obviously important to you in some respect. There’s a combination of people you know a little bit, you don’t know a little bit, you know very well. So, what would be that kind of worst case scenario? What if it doesn’t work? What if you don’t move forward with the pilot?
Lee Kantor: In our pilot model, what we’re trying to do is prove to you that if you do send out these 100 messages, you’re going to get more discovery calls for your business. So, the worst case scenario is that you don’t get those discovery calls, right? But what you have done is you touched 100 people that were important to you, and you either nurtured that relationship, it improved a little bit, they thought about you a little bit.
Lee Kantor: There’s no kind of negative for that. None of them are going to dislike you for having sent this message. None of them are going to be mad at you for having sent this message. So, there’s really no negative from a relationship building standpoint. You may not get any business, you may not kind of get them to buy what you’re selling, but they’re not going to be mad at you. It won’t negatively impact your business.
Lee Kantor: The upside is you might have dozens of discovery calls to keep you busy for the next few weeks or months. If some of them go through the process, like we hope that they do, and that we recommend that you do. So, hopefully, you’ll be able to persuade some of them to be a buyer of your services at some point down the road.
Lee Kantor: So, I like to kind of play out those scenarios so that people understand, okay, in the best case scenario, every single person books a discovery call. In the worst case scenario, nobody does. But nobody’s mad at me. And who knows, maybe they’re going to book a discovery call with me down the road. I just kind of jogged their memory.
Lee Kantor: So, if you’re interested in learning more about the Business RadioX pilot program, please go to businessradiox.com to learn more. You can contact Stone, he’s happy to kind of have a call with you to discuss to see if you’re the right fit for this program.
