BRX Pro Tip: Communicating The Mission
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today, I want to answer for our folks, how do you communicate the mission when you’re asked just in general, or at a cocktail party, or in a business environment? What do you say when people say, you know, “What’s your mission over there at Business RadioX?”
Lee Kantor: [00:00:20] I tell people that the mission of Business RadioX is to support and celebrate the work of the small and mid-sized business company that’s out there. We want to be the place that those stories are told. We explain to them that in the media spectrum, a handful of kind of media celebrities usually suck up all the oxygen in the room, and that we want to give all the businesses of all sizes the opportunity to tell their story and share the good work that they’re doing.
Stone Payton: [00:00:53] Well, I got to tell you, I’ve watched you communicate the mission to people. I’ve watched their eyes light up. I think they resonate with so much of what you just said because their personal experience has been that small and mid-sized businesses don’t necessarily get a fair shake. Oftentimes, traditional media is not going to cover the stories of these people out there just grinding it out every day, doing great work to support their community, then in their profession. So, I’ve seen it work. And I think it doesn’t have to be any more complicated than that.
Lee Kantor: [00:01:24] Right. I mean, as we say some media leans left, some media leans right. We lean business. We’re there every day telling the stories of the business people that are out there grinding. And people appreciate it. It’s not a traditional business model because we don’t focus on the controversy. We don’t focus on, you know, scandal and all of the [link-badey] topics that traditional media spends a lot of time on. We’re just telling the truth. The real story is authentically from the voices of the business owner themselves.
Stone Payton: [00:01:56] It makes it a lot of fun and makes it easy at a cocktail party and, virtually, any environment to have that conversation. And it certainly sets the stage for, “Well, tell me a little bit about your organization and your mission.” And maybe you too should be on the Business RadioX platform sharing your story.
Lee Kantor: [00:02:11] That’s it.
