And we are back. Stone Payton and Lee Kantor here with you would BRX Studio Partner Pro Tips. Lee, we often articulate our message, and we will say something to the effect of, “A pro business media outlet,” and we want to have something like that in virtually every community across the country and maybe eventually across the planet. But why is it important for those communities?
I think that every community benefits by having a cheerleader that’s supporting and celebrating their work in the community, especially a media outlet that is focused on that. The benefits to the community are multifaceted. One element of benefit is that the small to mid-sized business owner feels appreciated because a lot of times, they don’t get the attention they deserve. A lot of times, people don’t know what they do. Even their own family members don’t really understand their business a lot of times. So, when you have somebody there that’s kind of vouching for them and telling their story, that’s an important just goodwill in terms of keeping them motivated to continue doing the hard work and grinding every day.
Another element is for the community itself to kind of showcase some of the good work that’s being done to attract other business people to the community, and other people to come into the community to check out these important businesses because they are doing work that is important. And a lot of times, the only time they get any type of attention is if something bad happens. Like we always say, if a fire or a scandal occurs, then the press will come running. It’s the day-to-day work that they’re doing that doesn’t get appreciated. And we love being the safe place for these business people to tell their stories.
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