BRX Pro Tip: Is Your Market Ready for a BRX Studio?
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, how do you really know if your market is ready for a Business RadioX studio?
Lee Kantor: Well, this is something we’ve kind of figured out from having done this for a while. There’s five simple steps to quickly tell if your market is ready for a Business RadioX studio. This is something we ask all prospective studio partners if they’re interested to assess if they are ready, if their market is ready for us to be there.
Lee Kantor: Number one, we ask them to list all the people and companies that currently write them checks for the services that they deliver. So, we want to start building kind of this list of people who are already their current clients and people that they already do business with.
Lee Kantor: Next, we ask them to list all the people and potential industries that refer business to them, and that also kind of expands that list quite a bit. And then finally, we ask them to list all the business groups and business associations and nonprofits that they’re a member of and that all those people are a member of. So then, we have this large list.
Lee Kantor: And then finally, we ask them to pull all of the people in their LinkedIn community and their business network that they know personally. So we have this giant list now of all these people that are kind of connected to them locally in some form or fashion. And then what we ask them to do is simply ask them if they would appear on a show, a business interview show, that they are hosting, that spotlights business leaders in their community doing interesting things.
Lee Kantor: So once we have done this and we ask all of those people, “Hey, would you like to be a guest on this show about business, that’s about what you do,” then we know are people wanting to do that. If nobody wants to do that, then there’s a good chance your market’s not ready. If you get some people that want to do it, that’s encouraging.
Lee Kantor: Now, once you’ve gotten this kind of list going, you want to ask the people who said yes if they know other people as well. And then if you ask those people to be on the show, you now have a bigger list. And the bigger the list you have, the better indicator you have that your market is ready. And look, this is something that works or it doesn’t work. If you do this, if you go through this effort and identify all your potential guests for the show and the people that they know and you invite them on a show to just say, would you do this if this show exists, then you’re going to know if the market is ready. And a good market will have a wait list of dozens of potential guests so that if you know that you have, you know, ten, 20, 30 people that would appear on a show in your market, then you know that that’s a great indicator that your market is ready for a Business RadioX studio in that location.
Lee Kantor: So that’s how we start. We start with people we already know. We expand from there. We touch all the business kind of community as far as we know, and maybe one kind of connection level beyond that. And we invite them to be a guest on the show. If they say yes and that they’d be inclined to be a guest on the show like that, that is a fantastic indicator that that market is ready for a Business RadioX studio.
