BRX Pro Tip: How to Build Social Capital in a Remote World
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you know, we talk a little bit – heck, we talk a lot about building social capital. But there are some distinct challenges and maybe opportunities in terms of getting that done in what is now fastly become a remote world, man.
Lee Kantor: [00:00:20] Yeah. It’s one of those things we take for granted in a studio because we’re in-person face-to-face with people, so they’re seeing us be generous. You know, we hand them a mug at the end. We’re doing all these things to create that social capital and goodwill. And in-person it’s a lot easier, like we said, you know, just opening the door for somebody, buying them drinks, driving them to an event, all those things are easy to do in-person.
Lee Kantor: [00:00:48] But how do you do those things to build social capital remotely? And that’s where it gets a little trickier, and you’ve got to really be mindful about it and put in the energy to do it. A couple of ways to do it. One way is just be generous with your time, be available and eager to help. You know, getting on a Zoom with somebody or on a call with somebody and just help them out or answer some questions for somebody, that creates that same type of social capital but you can do that wherever they are in the world.
Lee Kantor: [00:01:19] Another way that you can build the social capital is to kind of communicate quickly and clearly, responding fast and making sure you’re understanding what they’re wanting and they’re understanding what you’re saying are really important. And clarity is very critical when it comes to online relationships. Attacks can be misconstrued. An email can be misconstrued. A lot of these means of communicating remotely leave a lot of gray area and ambiguity. And if you’re not clear and you’re not concise, people can misunderstand and you can really lose some social capital.
Lee Kantor: [00:01:56] So, it’s important to be clear and it’s important to communicate and respond quickly to people so they understand that you haven’t forgotten about them, that they’re important to you. So, social capital in the real world is a lot easier. But in order to do it remotely, you really have to be mindful about what you’re doing.
