BRX Pro Tip: How to Build a Tribe
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’ve heard folks talk about it. I’ve read some stuff about it. But I’d like your take on this. How do you go about building a tribe?
Lee Kantor: [00:00:14] Everything I know about building a tribe comes from Seth Godin, that’s a phrase he likes to use, it’s a phrase that we talked about a lot when I went through the old MBA program. The number one way to build a tribe is, you have to stand for something. You have to have kind of a true north. And people want to know who gets to be in this tribe or community and who doesn’t. And so, it’s important to stand for something that’s clear and that everybody kind of can rally behind.
Lee Kantor: [00:00:45] Another thing is, early on, it’s important to let new members of the tribe get an easy win that kind of solidifies their membership in that tribe. And then, you also want to be continuously delivering value to the tribe. And don’t forget, at some point, it becomes not your tribe anymore. The members become the tribe and you’re there kind of helping guide, and nudge, and suggest.
Lee Kantor: [00:01:12] But, ultimately, the tribe is going to have a life of its own and the members are going to be there for their own benefit. And if they’re not getting benefit, then they’re going to leave, and the tribe will disband. So, it’s important to understand that, ultimately, the tribe has to kind of live on its own energy. And you can be there. You might be the catalyst to start it. But at some point, the tribe is going to have a life of its own.
