BRX Pro Tip: Building Loyalty
Stone Payton: [00:00:00] Welcome back to Business Radio Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I know we at Business RadioX put so much energy into trying to create people who really enthusiastically resonate with our mission, endorse our work, want to be a part of our movement. But there’s a lot to this business of building loyalty.
Lee Kantor: [00:00:24] Yeah. I think it’s absolutely critical that the first 30 days of a relationship with a client are optimized to make sure your client’s initial experiences are fantastic, that they ensure that there’s a quick win and ultimately success down the road. The launch has to be filled with ways to get your new client learning the process, the habits they need to use the service successfully, onboarded quickly, efficiently and effectively.
Lee Kantor: [00:00:52] So if you are going to invest any time in your customer success, those 30 days, those first 30 days are critical. So think about and really optimize those first 30 days for your client so they get a fantastic experience because that’s the honeymoon stage. That’s when you have the best chance to get a referral from them. That’s when everything is as good as it’s going to be right now for them. So, make sure that those 30 days are optimized to make them successful. A quick win is fantastic if you can make that happen. Just some things that happen really fast, easily, that ensure that they’re going to succeed and they should feel good about the relationship moving forward.
Lee Kantor: [00:01:32] So if you can get through those first 30 days, the first 60 to 90 days in a positive way where everything is moving smoothly and everything is being executed and they’re getting success, then you have a great chance to have a customer for life.
