BRX Pro Tip: Building Mini Communities
Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, there’s a great deal of emphasis in our world on building community, but there’s also some wisdom in thinking about creating these mini community.
Lee Kantor: Yeah, I mean, creating communities and creating mini communities is at the heart of what we do every day at Business RadioX. At Business RadioX, we show our partners how to build community, doing the thing we do at our Business RadioX studios, and using the studios as a hub for these kind of communities. And then, within those communities, you can create even more kind of smaller communities.
Lee Kantor: But creating communities with communities is a great way that helps you with retention, and it helps you kind of innovate. Some way to try this and some things to try in your community is you want to create some sort of peer recognition.
Lee Kantor: Easy ways to do that are start by celebrating milestones, recognizing member achievement, anniversaries, any type of contribution to the community. And then, the next level way to do that is have them be peer nominated. Allow the members of the community to nominate each other for these kind of community rock star or mega connector awards.
Lee Kantor: And when you create these kind of mini communities inside your business, this creates a multiplier effect for loyalty, for stickiness, for innovation, and for word of mouth growth, which is so critical for most people in professional services. If you can transform your clients, your partners, your employees into thriving advocates and collaborators, your business will grow and you will have a healthy community.
