BRX Pro Tip: Why a Business Coach Should be a BRX Studio Partner
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you know me, I have a tendency to feel like Business RadioX is going to solve world peace. But I do think there are so many people in some very specific categories who should really seriously consider teaming up with us to serve people. Let’s talk a little bit about, very specifically today, though, why should business coaches become Business RadioX ambassadors, correspondents, studio partners? Why should business coaches team up with us?
Lee Kantor: [00:00:45] Well, I think one of the great things that we’re offering business coaches nowadays is this no cost, no risk way of partnering with us through the Ambassador Program. And the Ambassador Program allows them to invite whoever they want to come on our show. And when they have that ability, they’re going to be amazed at how many doors that opens and how easy it is to now start a conversation and build a relationship with the people who matter most to them. And we recommend that the only people they should ask are the people important to them. Whatever niche they serve in terms of coaching, that’s who they should invite on.
Lee Kantor: [00:01:25] I’d invite on existing clients. I’d invite on prospective clients. Anybody that’s important to me in my business coaching business wherever I’m located, that’s who I recommend you invite on. And there’s no fee to do that. They can be doing this through LinkedIn. They can be doing it through just their normal networking. You know, one day when networking is in person again, they can start doing that. Inviting interesting folks in their ecosystem to a Business RadioX show is the easiest and most effective way to start a relationship with someone.
Stone Payton: [00:02:04] Well, and I guess if you think about it, an ambassador, even in a new developing market for us, they’re getting a lot of the same benefits that our paying clients get, the ones who write us checks in our more developed markets, because they really are getting a chance to strengthen existing relationships, open some doors with, in some cases, folks that, you know, may not have given them the time of day before that.
Stone Payton: [00:02:33] And I will say this, you also mentioned, you know, focus on people who it’s going to be good for you, meaning the ambassador. And, you know, that came up the other day with one of our newer ambassadors. Bless his heart, he was trying to help us because he really appreciated the opportunity we were giving him. And he was focusing even more to make sure it was really a good fit for the Business RadioX Network. And, of course, we appreciate that. But, you know, I kind of helped him understand, “Look, just reach out and start connecting with people who will be good for you, and the rest of it will fall into place,” right?
Lee Kantor: [00:03:11] Yeah. We’re business to business, so anybody a business coach is coaching is somebody that’s involved in business, that has a business of some sort. And that’s a perfectly appropriate guest for Business Radiox. So, it’s a no brainer. Business coaches should be inviting their prospective clients and their existing clients to shows, and we can help them do that in an easy, elegant, effective way through the Ambassador Program.
Stone Payton: [00:03:37] And some of them who do that Ambassador Program for a while, I mean, we’ve learned they’re going to want to talk about being a correspondent and even taking it up a notch. So, yeah, well, there you have it. That’s why if you’re a business coach, I mean, at least have a conversation with us about it.
