BRX Pro Tip: 8 Ways to Get Your First Business Coaching Client
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, if you were starting a business coaching practice tomorrow, what are some ways that you would go about getting clients?
Lee Kantor: Well, selfishly, I’d have a Business RadioX Studio in my marketplace and I’d serve the community that way, so that would be number one. But if I was not using Business RadioX, some of the ways that I would go about getting a first business or coaching client would be I’d start with my existing network. I would go to the people I already know, let people know, hey, I’m a business coach now and I specialize in this. And if you’re interested in that, please let me know or tell people about me. And in my case, I would be helping people build that perpetual prospecting pipeline. If they’re looking for more prospects, please contact me. I’m kind of an expert at that, and I have some tools and systems that can help you get that perpetual prospect pipeline.
Lee Kantor: Second thing, I would be offering some coaching sessions to friends, family, former colleagues. Especially if I didn’t have a track record in this, I’d want to get some people saying, hey, I worked with Lee and he did a great job. So, I would go to my friends and people that I think I can serve and help first and give them an opportunity to try it so they can help, hopefully, evangelize for me.
Lee Kantor: Third, I would have some easy introductory package that allows people, especially first clients, to try this in some way with trying to remove as much risk as possible so that, again, they can become evangelists and create testimonials to help me have the social proof I need to show people that I can do what I promise.
Lee Kantor: Also, if I came from corporate, I would be leveraging my contacts and expertise from my former career to position myself as a coach in that space. That’s an easy way to get some low hanging fruit. If you worked in corporate in some manner, go back to those same people and offer to be a consultant. That’s a place to go also for, you know, your first clients.
Lee Kantor: I would try to be speaking at different places, local business events or organizations. Again, this puts you in front of potentially the right people,. It establishes some credibility. Go into the industry associations that you were a part of before, there’s probably opportunities to speak there.
Lee Kantor: I would also consider partnering with complementary service providers, like if there’s somebody else that is hitting that same marketplace that does something different than me, I would be looking for ways to work together and come up with some great kind of ways that we both can go to the market together and serve the group. It might be accountants. It could be marketers. It could be anybody that’s selling to the same area, but is complementary to what you’re doing so you can kind of create referral partnerships with them so that the client can benefit from knowing both of you.
Lee Kantor: And I think it’s super important to create these kind of case stories, success stories, the use cases once you started working with a few people that you can use in your marketing. But the bottom line is focusing in on building relationships, demonstrating some level of expertise, and providing value upfront to attract those crucial first few clients, and then kind of rinse and repeat.
Lee Kantor: But, again, if you are working with us at Business RadioX, you kind of have a cheat code that can help you get in front of the right people at the right time by serving them, and interviewing them, and telling their story on your platform.
