BRX Pro Tip: Reframe Your Business Goals from Dollars to People
Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about business goals and the right – the right perspective frame. How should you really go about setting and then tracking business goals?
Lee Kantor: [00:00:17] Yeah. I think a nice way to create kind of goals for yourself is to not use dollar amounts as the goal, but use people amounts.
Lee Kantor: [00:00:27] And what I mean by that is, say you want to make $100,000 a year, that’s $80,333 a month. So instead of looking at it as I got to make $8,333 this month, ask yourself, “How many clients do I have to have to do that?” For example, if you charge $1,000 a month for your services, that’s, you know, eight, nine clients. You have to have eight or nine clients. If you charge $2,500 a month, that’s only four clients. When you know you only need four clients to reach your goal, isn’t it easier to make that one more sales call, to build one more relationship that gets you that much closer to where you want to go?
Lee Kantor: [00:01:10] So, try focusing on people, not money. And something tells me you’re going to make a lot more money.
