BRX Pro Tip: Launch a Business Podcast Club
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, over the years, I personally and a lot of folks I know have gotten tremendous value out of mastermind groups, book clubs, collaborating with other people. Is there a way to do that with our medium, with the digital radio podcast medium?
Lee Kantor: Yeah, I think there is, and I think this is an opportunity for professional service providers out there to build more engagement and build more connection with the people important to them. I think a good idea is to create some sort of a business podcast club that includes monthly discussions to engage potential and current clients. I would select one business podcast that you’re all going to focus in on that month, and then just listen to it, take notes, and then share what you’ve learned and how it can affect your business. You know, make sure that this business podcast aligns with your business philosophy, and then just host a monthly discussion to deep dive into the insights that you’ve learned.
As a bonus, you can create supplementary material that relate to the podcast concepts that you’re discussing, and then you can share what you’ve learned on social media. But I think it’s a good idea to just kind of create these connections with people and have people working on the same thing for a month at a time, check in with each other, what have you learned, what have you gotten out of this and how are you applying it in your business. I think business podcasts are a great point that you can focus in on to help you build that connection and grow your business.
