BRX Pro Tip: Should You Hire a Business Podcast Coach?
Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s question, should you hire a business podcast coach?
Lee Kantor: Yeah, that’s a question that I get asked a lot because a lot of folks think they can do it alone. Having a business, especially a B2B podcast, doing it alone, is not a difficult thing when it comes to kind of the technology of doing the activity of podcasting.
Lee Kantor: So, you definitely can do it alone. Just watch some YouTube videos, subscribe to a couple of blogs, and you’ll see it’s pretty easy to produce and publish a podcast. That’s really not the hard part. And I think this is where a lot of folks kind of go off the rails because they think that that’s the hard part. But if you look at any of the stats, you quickly realize that 90% of B2B business podcasters and really podcasters of all kinds – all kinds of podcasters, they publish less than four episodes and then they quit. And if it was really easy, that wouldn’t be the case.
Lee Kantor: And so, it’s easy to start. It’s just difficult to maintain it over time and get the results that you were trying to get. So it’s one of those things that seem easy. But without really the right systems in place, it’s nearly impossible to sustain and even more difficult to get the results that you were hoping to get.
Lee Kantor: So, the people that work with Business RadioX are professional service providers who don’t have the time to go on this kind of learning curve. Most of them don’t cut their own hair, or they don’t change their own oil, or they don’t mow their own lawn. They’re the people who value their time and want to have and work with kind of a best-in-class system to get the job done and get the result that they desire, the result from doing the activity, which is the result of doing a B2B podcast. You don’t have to do everything unless you want to, and it’s just a really difficult thing to do right.
Lee Kantor: So when you’re ready to get help from experts who can deliver an easy-to-implement system to execute a business podcast that reliably delivers measurable results, then contact Business RadioX. We can help you do it yourself. We can do it with you, or we can do it for you.
