BRX Pro Tip: Develop a 90 Day Business Transformation Program
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I know even though I spent some years in the change management business transformation space in a previous life, when I hear that phrase and a lot of people hear that phrase, you know, it sounds like a big, hairy, multi-quarter or multiyear undertaking. But it really doesn’t have to be that way, does it?
Lee Kantor: No. I think it’s important to kind of break your year down into 90-day chunks of time. And then, if you can take one of these 90-day chunks of time for your own business, and productize it, and create a 90-day business transformation program that’s tailored for growth for your prospects or clients, I think that’s a good idea. I think that’s a nice service to have within the different services you offer if you’re a business coach or somebody in the professional services world.
So, think about, do you have any thought leadership that you can use to build some sort of a structured curriculum that has weekly goals, that has regular accountability check-ins? If you do have something along those lines, I would think that it’s important to kind of pull it out and productize it because once you create this kind of program, you can offer both group coaching, you can do one on one coaching from this. And then, that way you can have a different type of offering depending on whatever the prospect or client needs.
And then, it’s important that no matter where you do when you’re doing this type of a program, to make sure you have some sort of a way to track progress in order to show how effective the program is at helping your clients achieve whatever their desired outcome is. So, when you are developing any type of program like this, have some sort of way to keep score, so they can see what life was like before they went through this transformation program and what life is like now that they’ve completed it.
