BRX Pro Tip: Map Your Buyers Journey
Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s chat a little bit about this thing I read a lot about it or I read some about it, the buyer’s journey.
Lee Kantor: Yeah. Every one of your clients came to you in some manner. And I think it’s important to kind of understand what that path looks like so you can optimize each step along the way. One way to do this is to analyze kind of the typical steps a customer takes from the initial awareness of who you are, what you do, what you sell to the ultimate, you know, of the writing of the check and buying what it is you’re selling.
Lee Kantor: So you got to understand all the different stages. Some of the stages people talk about are discovery, research, comparison, decision, and then after they’ve decided the post-purchase, have they made the right decision. So understanding the key touchpoints along this journey can help you optimize your marketing and your sales, effort along the way. If you got a hole in your swing, you can kind of fix it. If you’re noticing that people are dropping off at certain points in the journey, you can fix it.
Lee Kantor: A great way to do this is to interview some of your existing clients to understand how they got to you. What was their process in getting to you? How did they become aware of you? You know, who were they talking to when they were deciding whether it’s your service or someone else’s? What was the thing that put them over the hump to purchase from you? And then once they purchase from you, how happy were they with the service you were delivering?
Lee Kantor: So the more you understand all these touchpoints along the buyer’s journey, the better you can serve your existing clients and get new ones.
