BRX Pro Tip: Cancel Anytime
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, here at Business RadioX corporate and many of our studio partners, we choose to set up our arrangements with our clients in such a way that, really, if they want to, they can terminate the services. They can cancel any time.
Lee Kantor: [00:00:23] Yeah. Again, that goes back to what we believe in, that we should be providing value on a regular basis and that we don’t want to have our customers stay with us because they feel obligated to stay with us if we’re not delivering on the promises that we made.
Lee Kantor: [00:00:40] So then, rather than sell a service for a set period of time, we’ve created a model where our clients can proactively quit whenever they like, if they feel that they’re no longer getting the value they deserve. Now, some people might think that this is riskier, but research has shown that this can dramatically lower your customer churn and keep your customer longer. But the key is, you have to really be able to deliver on your promises.
Lee Kantor: [00:01:08] If you have a crappy product, then I wouldn’t do this. I mean, you have to have a good product or service where you’re confident enough that you’re going to be delivering the value so your clients will stay with you for a longer period of time.
Lee Kantor: [00:01:22] And that’s what we aspire to do and we encourage our studio partners to aspire to is to create these customers for life and be continually pushing the value curve, so they are always delivering more and more value and surprising and delighting your clients to keep them as customers for life. So, it might seem like it’s riskier, but in our business, it’s really paid off. And, you know, put the onus on cancel any time. You know, if you can deliver, then you have nothing to fear.
