BRX Pro Tip: Capture the Story
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, of course, we know from our work, but it’s no secret, any real thought leader in the sales and marketing arena is going to support and endorse this idea that stories really are incredibly powerful. So, we’re suggesting when you’re out there, capture the story.
Lee Kantor: [00:00:29] Yeah. And not only capture the story, it’s important for those stories to kind of permeate the culture of your organization. Those stories are important, obviously, when it comes to moving the prospect to becoming a client because they help them remember what you do. But it also helps your employees believe in their work and it helps your customers refer business to you.
Lee Kantor: [00:00:50] So, it’s important to capture these stories, especially the foundational stories that are at the heart of your business, the ones that really made a difference to key people, that really set the stage for maybe how you’ve changed, or how you’ve grown, or how you’ve gotten to a new level. So, it’s important to be capturing stories all along because they build out kind of the cultural DNA of your organization. So, the more stories you have that you can use to help each of your stakeholders tell your story better, the better it is for your organization.
Lee Kantor: [00:01:25] So, it’s important to really be mindful for the founder to craft a company story so that it is memorable, impactful, and, most important, shareable. So that it’s easy to understand, the people get it, and they want to get behind it and support it.
Lee Kantor: [00:01:41] So, if you can create your kind of Genesis story, the story that launched you, the thing that created the organization, the why behind it, the better it is for you. Because that story becomes that foundational piece that everybody shares and that everybody wants to tell other people about because it’s so cool.
