BRX Pro Tip: Caring is a Super Power
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, you’ve said it more than a few times with me, but caring really is a superpower, isn’t it?
Lee Kantor: [00:00:14] Yeah. I think in sales, the more you care about the effect you’re having with your customers, the better you’re going to be as a sales person. When your customer knows that you really care, and you’re watching their back, and you’re doing everything in your power to help them get the outcome they desire, you’re going to have a customer for life. So, I think that that is a sales superpower. And most people, once they sell something, they stop caring and they move on to the next person. And I don’t think that that’s a sustainable way to grow practice or to serve a community.
Lee Kantor: [00:00:48] So, I think that by not focusing on what you have and what you can do, but rather on what problem does your prospect have and figuring out a way to solve that, that’s how you build trust and that’s how you really see if you’re a fit for them or not. And that you can really serve them and help them get the outcome they desire. I think too many salespeople focus in on what’s in it for them. And they’re not really kind of watching the back of their prospect or their customer. And when you do that, I think that that might work a little bit, but you’re creating a transactional relationship and you’re not creating a really symbiotic relationship. And that successful salespeople want their client to win because they know they’re going to win over time when their client is winning regularly.
