BRX Pro Tip: When Launching, Cast a Wide Net
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a lot of things to consider when launching a business, a show, a studio, but our council is when launching cast a wide net.
Lee Kantor: [00:00:15] Yeah. I think at the beginning of any venture, it’s a lot better to kind of go wide until you’re really clear that you understand the marketplace and you really understand, you know, who your people are, and by going wide, this will help you find your people faster. I know a lot of our businesses go into a niche and really serve the niche and go deep in that niche, and I believe that to be true 100%.
Stone Payton: [00:00:43] But when you’re just starting out, I think there’s a benefit to spend, invest some time in going wide and cast a wide net, be everybody’s friend, be the place that, you know, that you can serve, or at least meet lots of people. And then, as you start meeting these people, they know you exist, they know what you do, they know why you do it, then you can start narrowing down into the niche and find the groups of people that you can serve.
Lee Kantor: [00:01:12] But at the beginning, if you can start doing a lot of shows with a lot of different types of guests and you’re quickly establishing yourself in your community and helping everybody spread the word, they can see that you are truly that voice of business for the entire community, not just a handful of people.
Lee Kantor: [00:01:29] And then, as you meet more and more people, you’re slowly able to find your people. Those are the people that believe what you believe, that they want to financially support your mission because they get it. Because they understand that by helping you, they’ll going to be able to help lots of other people. And that if you can help them get the outcome they desire, then everyone’s going to benefit.
Lee Kantor: [00:01:52] And, remember, the thing that you’re going to be good at, and especially at Business RadioX, is you’re going to help them get more clients. You’re going to help them get more attention. You’re going to help them get more status or recognition. But if you start wide and then hone in on your bull’s eye area, your ideal client, over time, you’re going to be able to better position yourself as that true voice of business in the community that you serve.
