BRX Pro Tip: CEO Should Stand for Chief Evangelizing Officer
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, CEO, most of us think of that as chief executive officer, but perhaps it should really stand for chief evangelizing officer.
Lee Kantor: Yeah. It’s funny, when you start a business, you want to be the CEO and you’re the chief executive officer. And then, you quickly realize you’re the chief everything officer where you’re doing everything. But at some point in the growth of your company, in your work, you realize you better pivot to being the chief evangelizing officer.
Lee Kantor: It’s funny, when you start and you’re responsible for doing everything, everything ends up on your plate, and you’re just really working really hard to get everything done to your standards. And then, as you grow, you learn to delegate. And then, as you delegate, you’re doing less and less of the work that you started doing when you started the business. And you’re delegating to other people that are able to move the needle in your business.
Lee Kantor: But at some point all of that changes and you realize that it’s about kind of sharing your vision and evangelizing the service and mission to your people, to your prospects, and to your clients. And that’s the thing that’s going to move the needle and take your business to a new level. So, it’s exciting times when you get to change that hat from chief everything officer to chief evangelizing officer. But that’s what it takes to really propel your company to a new level.
