BRX Pro Tip: Choose Your Clients Wisely
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Actually, as I was typing the title to record this tip, I typed in, choose your friends wisely. But what we’re really doing here, our counsel is, choose your clients wisely, right?
Lee Kantor: [00:00:18] Yeah. I think people underestimate the power they have when it comes to curating their clients. You don’t have to serve everybody. You get to pick who your clients are. So, like you said, choose them wisely. Pick only clients that want to work with you. Pick clients that appreciate you for what you’re doing and see the value of your service.
Lee Kantor: [00:00:43] Remember, the more that you can just hone in on this perfect client, then you’re going to be doing work that matters for the people that matter most to you. You’re not going to just be settling and doing work you dread with clients you hate. You don’t want to do that, especially in professional services. You should really kind of differentiate yourself and differentiate your clients and understand that your work is not for everybody. Just get clear on who the perfect person is and then serve the heck out of them. You’re going to be a lot happier. And in the long run, you’re going to be a lot more successful.
