BRX Pro Tip: Choosing Yourself
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, if I’ve heard it from you once, I’ve heard it a thousand times. I couldn’t agree more. Choose yourself.
Lee Kantor: Yeah. I hate to be in the position where I’m hoping to be picked. I prefer being proactive and kind of initiating the relationship and initiating and developing it into the result that I desire.
Lee Kantor: If you’re not choosing yourself, it’s really hard for someone else to choose you. So many people are just waiting passively to be picked, to be promoted, to be recognized. And then, they think that if they just go about their business, do whatever work that they’re good at, that somehow somebody is going to pluck them out of obscurity and give them this opportunity that is going to change their life. But that opportunity doesn’t come to people who are sitting in the audience. That just doesn’t – you have to kind of enter the arena. If you’re waiting to be chosen, it’s just going – it’s pure luck. And it rarely happens.
Lee Kantor: In order to choose yourself, it’s important to make yourself useful by focusing relentlessly on solving real problems, understanding your audience’s needs, and consistently delivering value that’s helping them succeed. You know, what are you uniquely valuable? What is the unique value that you bring to the table?
Lee Kantor: Identify what only you can offer, whether it’s a skill or perspective or an approach, and own that. Own that space confidently. Be undeniable. You know, gather testimonials and results or endorsements that demonstrate the impact that you’re making. You know, this kind of evidence makes you trustworthy and credible.
Lee Kantor: When you invest first in yourself, in your growth, in your skills, in your story, you become like a magnet. People are going to be attracted to you. People are going to start choosing you because you made yourself too valuable to ignore. You want to be that go-to, the person that they go to to solve a problem. And if your brand demonstrates that and it’s obvious, then people are going to come to you, and then they’re going to choose you. They’re going to seek you out. But in order for that to happen, you have to choose yourself first.
