Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kanter here with you. Lee, you and I both believe this: clear strategy means easier decisions.
Lee Kantor: [00:00:12] Right. It’s very important to really keep your strategy and your ultimate goal in mind when you’re making decisions. And if it gets muddled or you get distracted, then it’s easy to go off course. So, you have to understand what your true north is, and then success is sure to follow. Like in our case, our strategy is clear, we want to be the voice of business in our market, and we want to help our clients be the voice of business in their market or their niche that they serve.
Lee Kantor: [00:00:40] So, that means that every decision that we make should help achieve that goal. And it should be pretty binary yes or no. And if somebody says, “Hey, you should do this,” and then, you just go, “Well, is that going to help me achieve my goal of being the voice of business? Yes or no? Does the math make sense and I can afford to do this. Then, let’s consider it.” If it doesn’t, then the answer’s no. It just is everything becomes clearer and simpler once you have just a really clear understanding of where you want to go and hold every decision to it’s either helping you get there or it’s not. And the answer is either hell yeah or no.
Stone Payton: [00:01:20] I like that. Hell yeah or no.