BRX Pro Tip: Solve Your Client’s Biggest Problem
Stone Payton: [00:00:00] Welcome back to BRX Pro Tip. Lee Kantor and Stone Payton here with you. Lee, when it comes to serving the client, your counsel is to work on solving the client’s biggest problem.
Lee Kantor: [00:00:14] Yeah. I think in order to find the right fit between your prospect and you, and your skills and the assets you bring to the table, it’s important to be clear on getting your potential client to articulate what their biggest problem is. And to get them to say, “You know what? If I could do more of this, then that would move the needle in my business. If I had more of these kind of relationships, that would help me.” And once you know what their biggest problem is, then you know if you can solve it. And that’s the key. And if you can solve your prospect’s biggest problem, then you know that you’re going to have a client for a long time.
Lee Kantor: [00:00:55] And in our case, at Business RadioX, a good fit for us are people whose biggest problem is that they’re having a difficult time getting in front of the people who matter most to them. If that is truly their biggest problem, then we know with confidence that we can help them solve that.
