BRX Pro Tip: Help Your Clients Signal Status
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about some strategies, tactics for helping our clients’ signal status.
Lee Kantor: [00:00:15] Yeah. This is something that, I think, we underestimate. That when one of our clients decides to partner with us and sponsor a show or host a show, part of the reason they’re doing this is to signal status to the ecosystem that they’re serving, to the group that matters most to them. They want them to be seen as somebody that is a great partner to the ecosystem, that’s serving the ecosystem, that is going about as a good corporate citizen to the ecosystem that’s important to them.
Lee Kantor: [00:00:48] So, ways that we can help our clients signal that status without them appearing to toot their own horn or bragging about it too much, we can be proactive and send out a press release announcing their sponsorship and explaining the why behind doing this and how important it is to them. We can run ads for them announcing the sponsorship, or inviting guests, or looking for other people that want to participate in the show.
Lee Kantor: [00:01:14] So, anything we can be doing for them to let the world know that they have taken this big step to sponsor a show, to serve the group, the niche, that’s important to them is great. Because it tells the world that our client has done something to serve and we want them to get all of that value, that status, that comes along with being that voice of business in their niche. And if they don’t have to do that and we’re doing it on their behalf, we become more valuable to them. And we get a lot of the credit in their eyes that we’re really helping them get new guests. We’re helping them get new status. We’re helping them get new business. And it’s all because they’ve sponsored this show on our network.
