BRX Pro Tip: The BRX Secret to Warming Up Cold Leads
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s share a little bit about how we at Business RadioX warm up cold leads.
Lee Kantor: Yeah. Every business has a database of people that have kind of entered their world and/or they should have a database of everybody that’s entered their world. And in our business, our studio partners and our clients have this. They are the previous guests that have been on shows, they’re the previous people we have asked to be on shows. So, that database is super important to anybody’s business, especially Business RadioX’s business.
And the secret sauce that we have that enables us to elegantly reconnect and warm up any cold lead in our database is it’s not that it’s just checking in. That’s not how we do it. I know a lot of salespeople love that. Just checking in. I know you hate it, Stone. But that’s not part of our repertoire. The secret tool that every Business RadioX client has access to is they can invite that cold lead back on one of their shows, and they can do it by just inviting them to update everybody on any kind of new activity that they have going on.
Now, think about this when it comes to rekindling a cold relationship, an email, just checking in versus an email that’s saying, “Hey, would you like to come on the show to promote yourself and your business?” which one of those do you think is more effective in rekindling an old lead? Which one of those has a better shot at building and nurturing this relationship to take it to a new level? That’s why Business RadioX studio partners are so successful, and that’s why our clients are so successful, is that we have this built into our systems that enable any lead to be rekindled in a very elegant, non-salesy way and get them back on the show. You know, in our business, communicating, inviting guests is just kind of the thing that we do relentlessly. And this is just another way to leverage that.
