BRX Pro Tip: Are You Collaborating Enough?
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’m a big believer in collaboration. I have profited substantially from collaborating. What are your thoughts on collaboration? What have you learned about that whole practice?
Lee Kantor: Yeah. I think this is something that is low hanging fruit for most business owners and it’s an area that they don’t invest enough time on. You really have to be looking at the network that you have already built, and then look at each of the members and go, “Am I collaborating with other like-minded, non-competing members in my community?” And then, list them out. You know, get a list going of all the people that are potential people to collaborate that you already know a little or you’d like to know more of.
Lee Kantor: And then, spend some time each month teaming up with a member of that group and then figure out ways to work together, and that’ll give you a chance to get in front of their community, that you give them a chance to get in front of your community, and work together and do things together. Since you don’t compete with any of these people, everybody wins when you cross-pollinate amongst your respective communities.
Lee Kantor: You know, in our case, ways to do it is just, we can invite them to be a guest on our show so they can invite us to be a guest on their shows. We can invite them to co-host an event with us. Or together, we can come up with an event that we both show up somewhere and do together.
Lee Kantor: So, there’s lots of ways to collaborate. Just find that group of people that you already know and like and want to work with, and that maybe have complementary businesses to yours, and just figure out ways to kind of make that happen. If you do that every month, every every couple of months, you’re going to see you’re going to get in front of new people, you’re going to be helping them get in front of new people, and you’re going to build and grow your community.
