BRX Pro Tip: Use All Forms of Communication
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this afternoon. Lee, communication is so important to our business, to everyone’s business. But there are different ways to communicate ideas, messages. And I think it’s important that we use all forms of communication.
Lee Kantor: [00:00:24] Yeah. I mean, it’s just a fact. People learn in different ways and you want to give them the information that they need in the form of communication that they use.
Lee Kantor: [00:00:34] So, on your website, I think it’s super important to kind of leverage all forms of communication. Like, in our business, we’re primarily an audio business, but on our website we have some videos, we have a lot of written content, we transcribe all of our interviews. So we’re kind of utilizing a lot of these forms of communication so that when people come to our website and they learn in different ways, they can find content that is going to be appropriate for them in the way that they learn.
Lee Kantor: [00:01:04] So, I think that it’s worth investing in using all different types of communication, and especially the majority of people out there are using only text-based content on their website, and they really have an opportunity to expand into audio. Obviously, Business RadioX can help them with that, and even video and Business RadioX can help them with that. I can’t tell you how many clients we have that take our audio and then add some slides over some of the segments or highlight real clips and then make videos out of it.
Lee Kantor: [00:01:40] So, I think it’s important to have some videos on your website. I think it’s important to have some audio on your website. And obviously, you should have some text and images on your website. You don’t have to do this all at one time, but this is something that you should be slowly adding this type of variety of content onto your website regularly in order to make sure that you have the content that your prospective client needs in the form of communication that they desire.
