BRX Pro Tip: Community Building
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about community building.
Lee Kantor: [00:00:09] Sure. Community building is really at the heart of what we do at Business RadioX. And it’s kind of a Russian nesting doll situation with our studios and the different markets that we’re serving. So, every studio is building community around the business community, because they are becoming the voice of business in the markets that they serve. Then, when they get a client in a local market, we’re helping that client build a community to serve that niche that they’re serving so they can be the voice of business for that group of people. So, we’re kind of a community of communities.
Lee Kantor: [00:00:49] So, remember, at Business RadioX, to show your clients and yourself how to help everyone get the most out of their community. That’s part of your job, is to show them that you are building a community and here are some tools and tactics to get the most out of that. And how to really help everybody in the community, and not just the people you’re selling to. If you have a community that’s a thriving community, you have to kind of wrap a 360 degree kind of hug around everybody. You got to serve everybody. You can’t just serve the people that are going to financially benefit you. You’ve got to serve the underserved. You’ve got to serve the people that are the outliers of the community, the people that serve the community. The more you can serve the entire ecosystem, the more successful you’re going to be.
