BRX Pro Tip: How to Find Community Members
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s get real tactical for a second. In terms of building community, how do you find community members?
Lee Kantor: [00:00:11] Right. First, if you believe that community building is important, then, obviously, the next step is, “Okay. Who do I want as part of my community?” I would start with groups and people that you care about. Let’s start there. And who do you want to serve? Just start inviting those people to be part of the community. Reach out to the groups where those people hang out. And from there, you can get people who share an interest with those groups. And you build out from there and the people that you care about, start with your clients, start with the associations that your clients are members of, start with the people who sell to your clients, other people that sell to your clients.
Lee Kantor: [00:00:55] And if you start there and nurture and encourage the people who bubble up and become the super fans that really love what you’re doing, encourage those super fans to lead and kind of make the most out of it. If you can be kind of nurturing the super fans to be your kind of front lines and then they’ll continue to build community, and then rinse and repeat. Just keep going back to the groups, find more super fans, get the super fans the tools they need to lead, and then your community is going to grow over time.
