BRX Pro Tip: Community is a Tremendous Competitive Advantage
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, I’ve learned a lot working with you and being part of this business over the last 15, 16 years. But one of the things that has really stuck with me, community is a tremendous competitive advantage.
Lee Kantor: [00:00:21] Yeah. This is something that I got from Seth Godin and Alan Weiss. They both, in their own way, talk about the importance of tribes, building tribes, and building community. And that’s something that I’ve really taken to heart.
Lee Kantor: [00:00:34] And we’ve tried to help our studio partners at Business RadioX really lean into the responsibility of being a community builder. And our local studios, in a short time, truly do become the hub of business in the markets that we serve. We are able to bring passionate business leaders into our studios and give them a platform to tell their stories. And because of that, our studio partners have the luxury and the opportunity to build a tribe and a community of business leaders because of our studio.
Lee Kantor: [00:01:17] And our studio partners become this mega connector. They become the valuable resource to the business community. They become indispensable because they are the place where the stories of business are told. They become the voice of business in their community. They help their clients become the voice of business in their niche.
Lee Kantor: [00:01:37] And it’s truly a beautiful thing when it comes together this way, and we’ve seen that time and time again. In a short period of time, the studio partners in any market become that place where these stories are told, and they become trusted, they become well-liked, and they become the place that serves the business community in their local market.
