BRX Pro Tip: Don’t Confuse the Prospect
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, one of my mentors, a gentleman by the name of Steve Brown, just drilled into my head. When people are confused, they don’t take action. And I think it’s probably worth talking about for just a moment this discipline of whatever we do, don’t confuse the prospect.
Lee Kantor: [00:00:29] Yeah. And an area that this comes about a lot of times is giving your prospect too many choices, too many things to buy. And when you do that, like you said, you’re creating confusion, which creates inaction. So, if you can focus on the main result that you can reliably deliver, sell that and build packages around that. And you might kind of customize it to whatever the exact desire that your clients have. But you don’t want to confuse them with too many options and too many possibilities.
Lee Kantor: [00:01:03] So, you should have one main thing that you’re reliably delivering and then just kind of build ancillary things around that to just tweak it, to make it just custom fit for your client so it fits hand in glove. So, yeah, I agree 100 percent, don’t confuse your prospect. Clarity is so important. The simpler that thing is, the easier it is for them to get their mind around it and buy it.
