BRX Pro Tip: Confusion Slows Things Down
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, of course, anyone who listens to our material knows that we have a true affinity for speed. We believe in doing everything in our power to produce better results in less time. And in that pursuit, one of the things that we’ve learned is confusion can really slow things down.
Lee Kantor: Yeah. If your messaging is unclear, you’re not going to be able to move as fast. So, simple wins, simple scales. Everything you do, every message that you have, every instruction that you give, every pitch that you give should be as simple as possible. You need clarity.
Lee Kantor: If people’s eyes are glazing over when you explain something or they’re looking at their phone or their watch while you’re telling them something, you’ve lost them. Figure out a way to use stories to emphasize points. Don’t use big words when a shorter word will work better. Pay attention to body language when you’re talking to somebody. Look for smiles and nods, and not crossed arms and frowns. Pay attention to what you’re saying and practice it beforehand to make sure that it’s clear. Ask people if they understand what you’re saying before you share it with a prospect.
Lee Kantor: You have to create content that is simple and clear. Confusion will only slow things down and confusion will hurt you in the long run.
