BRX Pro Tip: Continuous Improvement
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. I’ve read books on and I’ve listened to tapes on it, but I’d like to kind of dive in for a moment, if we could, Lee, and see what areas of application there are for this idea of continuous improvement.
Lee Kantor: [00:00:20] I think that continuous improvement is critical when it comes to client retention. I think that a trap for a lot of entrepreneurs, especially the ones that are super busy, is that they don’t spend enough time improving the quality of the service to the clients they already have. They think that getting the client is really the hard part. And I think that they they’d be better served if they spend more time thinking about serving that client and continuing to improve the level of service to that client.
Lee Kantor: [00:00:53] It’s not something that future you can worry about down the road. I think it’s something that you have to invest time in regularly. And I believe successful business leaders make continuous improvement a priority. They build in time each week to think about ways their clients can get more and more benefits from their service. And successful leaders know, if they’re not spending time thinking about more ways that their clients can win, then their competition probably is. And then, you’re opening up an opportunity where you might lose that business. So, I think it’s worth the time and energy to continually just pushing the value line on the service you’re providing for your clients.
