BRX Pro Tip: Create Content Your Prospects are Looking For
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, when it comes to content marketing, thought leadership, promotion, it’s really important. It sounds so simple but create content your prospects are looking for.
Lee Kantor: [00:00:19] Right. And when I’m saying – and when you say that, it’s important to understand, create it so that it’s on your website in the exact words that your prospects are using because this is the power of search engine optimization, and this is at the heart of it. You have to understand what your prospects are searching for that you want to appear as the solution.
Lee Kantor: [00:00:42] So in order – and the easier way to do that is to put that actually on your website and that’s why frequently asked questions sections are important on a website. If you can type in a question that your prospect is searching for, verbatim, in the language that they use to search, and then have your answer to that question, then when they search, that question is going to show up as an entry, a search entry, and your answer is going to be there when they click on it to go and see what you said about it.
Lee Kantor: [00:01:13] So if you can ask and answer the questions that most people want to know on your website, your website is going to be a result and you’re going to show up when your prospect is looking for an answer of something that you can deliver on. So, make sure when you’re creating content that you’re addressing verbatim what your prospects are searching for. Your website has to include some of the answers to the questions your prospects are searching for, like verbatim, not kind of not in your own kind of words. Use the words of your prospects throughout your website so that your website comes up as the search entry when your prospect is looking for a solution like yours.
