BRX Pro Tip: 3 things to Think About When Creating Your Brand From Scratch
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic is starting your brand from scratch.
Lee Kantor: [00:00:10] Yeah, that’s a really tough thing to do. And a lot of people kind of don’t spend enough time, I don’t think, in this area because it seems like, “Oh, I’ll just name my company this” or “It’ll be named after me.” They don’t really think of the nuance involved. And I think creating a brand from scratch is super important and you really have to get clear on three important things.
Lee Kantor: [00:00:34] Number one is, What is your why? What is the problem that you’re trying to solve and what makes you different? Your position in the mind of your prospective client is critical. Are you Walmart? Are you Nordstrom? Whatever you choose to be, you have to look and behave accordingly. So, it’s important to get kind of the why right before you even begin.
Lee Kantor: [00:00:56] Second, identify who that ideal customer is. And once you do that, speak to them in a way that they want to be spoken to. You have to be clear on your why, what makes you special, and your who, and who is your ideal customer.
Lee Kantor: [00:01:12] And then, lastly, you have to create a look and the feel and a voice that captures your essence. When people see your brand, they should feel a certain way. Be mindful about that and don’t leave it to chance or some template you found on the internet. Your brand is more than your logo or your color scheme.
Lee Kantor: [00:01:31] Remember, if you don’t proactively brand your business, the public is going to do that for you and it’s just going to happen. So, if you’re not proactively creating a brand, the public is going to create a brand in their head about what you stand for. But once your brand is established, it’s a lot harder and more expensive to rebrand it down the road. So, be mindful and proactive early on. It’ll pay off in the long run.
