BRX Pro Tip: Using Credentials to Differentiate
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we talked a lot about repositioning, differentiation, methods, strategies, tactics for achieving that. But one way to do this is with the credentials – credentialling, yeah?
Lee Kantor: [00:00:21] Yeah. Absolutely. And I think that’s one of the biggest gifts we give our clients is, we help them differentiate themselves from their competition by giving them the credential of being the voice of business in their niche. And the only way that someone can be the voice of business is through us. And that helps them, number one, because they get to kind of have that credential and serve their community that way. But it also helps us because we are the place where that credential is kind of handed out.
Lee Kantor: [00:00:55] And when we give our clients that credential of being the voice of business in their niche, then they get to pass that credential along to their prospects and clients as guests on their show. And they get to be part of our community and their community as well.
Lee Kantor: [00:01:10] So, our clients get to decide who gets invited in, and who gets interviewed, and whose conferences are being broadcasted from. And all of our clients have now this unique point of differentiation. They’re no longer the commodity service amongst a bunch of other people that look like them. They stand out and they truly serve their industry because they’ve elevated themselves to being the voice of business. And they are now truly indispensable in their niche.
Lee Kantor: [00:01:43] And we get to give them that. And that is, you know, a big part of our value proposition to our clients is, we get to help them differentiate themselves from their competition by repositioning themselves as the indispensable voice of business and the go-to resource that provides a service in their space.
