BRX Pro Tip: Build a Customer Board
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve talked about this before, at least you and I have. Let’s explore this idea of building a customer board.
Lee Kantor: [00:00:16] Yeah. In business, you know how important your customers are, and a lot of your time is spent trying to figure out ways to serve them and to give them what they need and things that they don’t even know they need yet. So, a great way to do that and to enhance whatever it is you’re doing to serve your customers is to actually build a customer board. Recruit some of your best customers, your current customers, past customers, prospective customers, vendors, referral partners, meet – have them come together to meet. And it could be over Zoom, it could be in person, it could be at a dinner or lunch, whatever. But just do a brainstorming session with them and ask them for their insights and their help.
Lee Kantor: [00:00:54] Ask them what services they benefit the most from you. Ask them what they would like more help in. Ask them what their needs are. Have they changed over time? You can do this like I said in person. You could do it virtually. It doesn’t matter the form that you do it, but just figure out a way to do it. You can even do it with periodic surveys, just ask them periodically. Ask them permission. “Hey, do you want to be part of this board?” Maybe in exchange, you give them a say in shaping new services, or they get to be the first one to test a new service or a new offering, or they get a discount on a new service or offering. But in exchange, they tell you the truth about what they’re getting from you, how they’re getting it, what they want, what they’d like to get, and just anything connected to how you serve them and what you do serving them.
