BRX Pro Tip: Customer Re-Engagement Ideas
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s take just a minute and sort of brainstorm some ideas for reengaging customers.
Lee Kantor: [00:00:12] Yeah, this is something we’ve talked about over the past tips, how to re-engage former guests or former prospects. A tactic that we’ve used from time to time is to ask them for help. A great way to re-engage or touch base with some of these folks that have been around is just ask them to nominate some interesting guests, or share a photo with them with their mug, or maybe they could share a story about how they leveraged their interview.
Lee Kantor: [00:00:42] There’s lots of easy non-salesy ways to re-engage with people in our network because we’re providing such a great service to them, and then we never really ask them for anything. So, by asking them for a favor, it’s a great way to kind of build on that relationship and maybe create some sales momentum. And I know that’s a tactic that’s old school that comes from something you read a long time ago.
Stone Payton: [00:01:07] Well, I’ve just been so blessed in so many ways throughout my personal and professional life, but I did learn early on, it’s kind of counter-intuitive. But it’s like you say, one of the greatest ways in the world to make and keep a friend is to ask a favor. Ask a favor. The vast majority of people really do want to help you if they can.
Stone Payton: [00:01:29] Now, when it comes to being within the Business RadioX system, we have so many opportunities, resources available to us. You can invite someone to be a guest host. Like you said, you can invite them to nominate someone. You can set up a special addition or even a new little series. There’s virtually no limit to the things you can do with our resources to create opportunities to put other people together and put yourself back in relationship with someone that maybe you haven’t spoken to in a while. So, I think we’re very, very fortunate in that regard.
