BRX Pro Tip: Taking Your Customer Service Experience Up a Notch
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about improving customer service.
Lee Kantor: [00:00:10] Yeah. I think that this is a neglected area that a lot of business folks aren’t investing enough time and energy in. I think it’s so important to level up your customer service experience with your clients. And it doesn’t have to be some earth shattering thing. It can be little things.
Lee Kantor: [00:00:27] Like when Chick-fil-A cashiers say our pleasure after they’ve served you, they’re delighting their customers. You know, at Costco, it’s a policy if any employee of Costco sees something on the ground, they pick it up. And because of that, whenever you go to Costco, there’s nothing on the floor. And guess what? That makes their customers pretty happy. At Nordstrom’s, they made a policy that says they’re going to take anything back without giving you a hard time. They’re not going to allow that, you know, one percent or less than one percent of their customers who are taking advantage of that generous policy affect the vast majority of their customers who are just trying to take something back. So, they decided to be very generous with their return policy, and guess what? That delights their customers.
Lee Kantor: [00:01:15] Is there anything you can be doing in your business that’s going to delight your customers and take your customer service up a notch? I think it’s so important to connect with your customers, make them feel good about doing business with you. And by doing that, you’re going to further separate yourself from your competition and you’re going to be helping kind of build that indispensable go-to service provider goal that most people in our circle are trying to be. You want to be that go-to resource in whatever niche you’re serving. And having stellar customer service will help you get there.
