BRX Pro Tip: 2 Customer Retention Tips
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, and I do think it’s an important one, man, customer retention.
Lee Kantor: [00:00:12] Yeah, because it is so difficult to get new clients. Keeping them is more and more important in today’s economy. And one great way to keep your customer is to speed up the way you interact with them. So, is there any way right now that you can build automation into your customer care so that you are giving some level of support immediately to the people that matter most to you?
Lee Kantor: [00:00:36] Giving fast support shows that you’re there and you care. So, if you can be doing something that at least acknowledges, “Hey, I heard you,” “Hey, I understand what you’re doing,” and then if you have automation that can maybe solve easy problems, that’s great. And if you can’t solve easy problems letting them know, “Hey, this is going to be sent to our staff and somebody will get back to you shortly,” and then really get back to them shortly, that’ll go a long way to keeping your customers happy and feeling like you’re paying attention to them and not ignoring them or neglecting them.
Lee Kantor: [00:01:08] And secondly, create a culture that puts your clients first. Everyone on the team should know your core values around customer care. You should be role-modeling how you expect clients to be treated. If you allow your people to resent and badmouth your clients behind their backs, don’t be shocked that your team will think that your clients are a necessary evil and they won’t deliver the above-and-beyond service that keeps customers for life.
Lee Kantor: [00:01:33] So, really kind of lean into appreciating and supporting your customers and demonstrate that with your own actions, and that will keep your team all focused on in the right direction in helping serve your clients better and help keeping them around longer.
