BRX Pro Tip: Your Customers Are More Important Than Your Business
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I never have really subscribed to the “customer is always right,” but boy, the customers really are, they’re the thing, they’re the most important part of the equation, aren’t they?
Lee Kantor: Yeah, I think this is an area where people tend to forget that without your customers, you don’t have a business. And people who elevate their business ahead of their customers don’t usually kind of succeed over any length of time. But it’s easy to think of your business as the most important thing, because that’s what you’re pouring your heart into, your time, your energy into building. So, that’s all you’re thinking about is my business, my business, my business.
Lee Kantor: But the truth of the matter is that your business only exists because of your customers. It’s not the other way around. Every product you create, every service you offer, it’s all about solving the problems of your clients, meeting their needs, adding more value to them and their lives. So, when you prioritize your customers, it forces you to stay agile, and nimble, and adaptable, and to kind of keep staying ahead of them, and being ahead of the curve because you’re always kind of locked into what would make them better, what do they need next, so you can figure out ways to deliver it. So, yeah, your business is important, but your customers are more important. So, just think about more and more ways to serve them, to help them get the outcome they desire. And if you do that well, then they will become customers for life.
