
BRX Pro Tip: Decision Making Basics
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton, here with you. Lee, making decisions is certainly a big part of my life, your life. But I suspect if you think about it, we’re all making a great many decisions every day, and they certainly would have an impact on what happens beyond that act. What’s your take, approach, strategy, thoughts on decision-making?
Lee Kantor: Yeah, we are bombarded with decisions every day, and you have to know how to choose wisely and move forward with confidence. You just can’t be bogged down by kind of ruminating over every single decision like it’s life or death because most decisions aren’t.
Lee Kantor: Number one, define the objective as clearly as possible. Before diving into any decision, you want to get crystal clear on what you’re trying to achieve, whether that’s closing a deal, hiring a new team member, or launching a campaign. Knowing your why is going to lessen the noise and focus in on your choices.
Lee Kantor: Number two, weigh the risks and consequences, best-case and worst-case scenarios. Quickly list potential upsides and downsides. Ask yourself, what’s the worst that could happen? What’s the best outcome that could happen? This kind of sanity check keeps your decisions grounded and realistic.
Lee Kantor: Number three, just decide and act. Don’t sit on the fence. Deciding creates momentum. It keeps you agile, not stuck. Decision-making isn’t about perfection. It’s about clarity, confidence, and action.
Lee Kantor: If you can master those basics, you’ll stop second-guessing yourself. Start owning your outcomes like a pro and getting more things done in less time.















