BRX Pro Tip: How to Stop Delaying Decisions
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, decisions are the lifeblood of virtually any business. And I don’t know, sometimes we fall into a pattern of delaying critical decisions. Speak to that a little bit, if you would.
Lee Kantor: [00:00:20] Sure. We as individuals delay decisions a lot because of some sort of fear, whether it’s the fear of making the wrong decision or the fear of embarrassment because I made the wrong decision. A lot of times we are hesitating because of some sort of fear. And it’s not only us, individually, for our day to day work, it’s also your prospective clients as well or your sales prospects.
Lee Kantor: [00:00:46] So, a lot of times what you want to do is when you’re framing this decision is try to remove some of the risk in the offering if you can. And remember that, for people, it’s not always the risk of losing money. There’s people out there who also are afraid of the risk of wasting time. And so, it’s not changing the price or thinking about things in terms of money is not always the right frame for every person.
Lee Kantor: [00:01:16] So, there’s a bunch of people who care more about wasting time than they do wasting money. And in life, sometimes you have more time than money, and sometimes you have more money than time. And you’ll find that as your clients become larger and they have more money, they’re going to value the time over the money. So, you might be able to reframe your offering instead of a price savings, reframe it as a time saver, and that might attract a different type of client that might be happy to spend more money to save more time.
