BRX Pro Tip: Consistently Delivering Value
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, it’s so important that we strive to consistently deliver value. But even more so when our product service suite is subscription-driven kind of a recurring revenue model, isn’t it?
Lee Kantor: [00:00:20] Yeah. Absolutely. As more and more businesses move to some sort of a recurring revenue model, it’s critically important to always be pushing the value to the client. You should be constantly looking at ways to making sure the client is getting something that is making their life better in some tangible manner. The service has to be making your client more money, making their life easier, or relieving some pain they’re having. And you’ve got to be doing this every single month, every single week, every single day.
Lee Kantor: [00:00:55] If you can be continuously evolving your service to continue to deliver value, then you have a chance to have a client for life and you can extend the relationship longer and longer. You’ll get a lot more referrals if you could become that go-to service that is just solving this problem and is growing and evolving as the markets change. You will be indispensable. You will have clients for life.
