BRX Pro Tip: What is the Real Desired Outcome?
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, this is a question that I have to remind myself consistently to ask, to ask myself and ask a prospective client what is the real desired outcome.
Lee Kantor: [00:00:19] Yeah. A lot of times a prospective client will tell you what they want, but sometimes you have to dig a little deeper to really understand their true motivation of why they would even consider hiring you. You have to understand what is the true outcome that this person desires. And, you know, the usual suspects around outcomes for most people is around making more money, having more influence. They want more information or knowledge. They want access to unique experiences. Or they want more control or more power. I mean, usually their outcome is somewhere around those kind of things.
Lee Kantor: [00:00:59] Now, if your service or your product can deliver one, two, three of those things to your prospect, you should be able to sell somebody something. And that’s why our platform in Business RadioX is so powerful for our clients and our sponsors is because we deliver almost every single one of those outcomes. We help our clients make more money. We help our clients have more influence. We help our clients become experts in real thought leaders in whatever space they’re in. We help our clients gain access to unique experiences. We help our clients have really more power and control in their community because they become the mega connector.
Lee Kantor: [00:01:42] They become the person that knows everybody that has access to folks. They have access to events. And they have a way to meet people and make more money in whatever form that they want to. And it gives them multiple revenue streams. So, that is the power of the Business RadioX platform, and that’s why so many people are attracted to it and want to become part of it.
