BRX Pro Tip: How to Differentiate
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I hear it a lot and, heck, I say it a lot and try to emphasize this idea of setting yourself apart, differentiating. What insight might you have on how to actually do that?
Lee Kantor: [00:00:18] Well, a quick exercise to differentiate your business from your competition is to find a category your business would be first in and really lean into that niche. So, what is something that your company does that no one else does or can do? And to figure that out, analyze some of your competition, both big and small, and compare their offerings with yours, compare their customer service with yours, compare their culture with yours, and find out a way or ways that you’re different in any way. And whatever that differentiating point is, go loud and proud about that.
Lee Kantor: [00:00:57] You are the best at something, so figure out what that something is and let everybody know that the only place to get that something is through you.
