BRX Pro Tip: Having a Direct Relationship With Your Clients
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, in your opinion, just how important is it to have a direct relationship with your clients?
Lee Kantor: [00:00:13] It’s imperative. You have to have a direct relationship with your clients. You have to have a direct relationship with your audience. You have to have a direct relationship with everybody that’s important to you in your ecosystem. Because if you don’t, that means you’re beholden to a third party in order to have a conversation with the people that you want to do business with and the people that want to do business with you.
Lee Kantor: [00:00:35] At Business RadioX, we help our clients build real relationships with the people that matter most to them. They have to own that relationship. We give them a variety of ways to capture business development leads and then elegantly communicate with them over time. In our business, a lot of people are relying on third parties, third-party apps and platforms, in order to distribute their content. That’s fine, but understand what that is. They’re taking your content. They’re running ads in your content, and then hopefully you get more listeners, hopefully that the guests, listeners turn into business at some point.
Lee Kantor: [00:01:17] You have to have mechanisms in place to capture emails, to capture names, to understand who exactly this audience is. You have to be proactive with this and you have to – as Business RadioX Studio partners, we have to be helping our clients do a better job of capturing the leads of potential guests, potential listeners, and the people who care about the show and the brand. And if you’re not doing that, you’re going to find out quickly that the rules are going to change in those third-party platforms and what they were giving away for free at one point they’re going to change and they’re going to make you pay. It’s happened in every social platform since the history of social platforms.
Lee Kantor: [00:01:57] If anybody remembers, there was Myspace and then there’s Facebook and then there’s LinkedIn, and there’s a ton of these platforms; there’s iTunes podcasts. All of these things, they let you put content on their platform. But if you want to reach all of the people that are in your theoretical audience with a lot of these platforms, you have to pay to send out posts to each of those people that are inside of your, quote-unquote, audience. You don’t own the audience. The platform owns the audience. So, you have to pull that audience outside of those third-party apps, and including our Business RadioX app.
Lee Kantor: [00:02:38] You should be having your own email list. You should be capturing this content and these people on your own so you can communicate to them what you want when you want. Otherwise, you’re beholden to these third parties. So, my recommendation is you better find a way to pull as much of your audience, your followers, your clients, your guests, your prospects, all those people into your own database, so you can have a direct relationship with each one of those on your own terms.
