BRX Pro Tip: Don’t Fear the No
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you are fond of this phrase, I’d love for you to explain it in a little bit of detail, don’t fear the no.
Lee Kantor: [00:00:13] Well, to me, no is the second best answer you can get from somebody. Because then, you know, it’s time to move on. And that’s why I love the confirm and release process that we have in place. We want to get to the no and move on, so we don’t waste time and energy and imagine these clients that don’t really exist, but they could and if everything aligns perfectly. I want to get to a no, move on, and serve somebody else. And you know what’s even better about our platform than other platforms is that, guess what, if they were semi-interested, swing back around in six months and then, invite them back on the show again.
Lee Kantor: [00:00:51] We have the perfect tool to rekindle any relationship. No one ever leaves mad at us. They couldn’t have a show. Big deal. In six months, swing back around. In a year, swing back around again. Just because it isn’t working today doesn’t mean it’s not going to be working in six months. And guess what? In six months, they’re going to think fondly of their experience when they remember back, and they might be more open to doing the deal then. So, don’t be afraid of the no and just follow up.
